Ethos Climbing is the result of two worlds colliding: a long history in manufacturing high-spec custom computers and a deep-seated passion for design—both digital and physical.

After 10 years of running Fenrock Climbing, it felt like a natural evolution for me to start shaping. I wanted to take that "high-spec" mindset from the tech world and apply it to the wall.

The plan is simple. Create something special in small batches. We want to make high-quality, technical holds that look and feel perfect—the kind of grips that just beg to be touched.

We’re in a unique position here at Fenrock. We have the space to create, test, tweak, and release everything under one roof. If a shape isn't perfect on the wall, we head back to the carving block until it is.